WARNING: Name Change Coming

Posted on | March 29, 2010 | Comments Off on WARNING: Name Change Coming

Dearest fans and readers,

I have made the difficult decision to create a new name for my music. STETSON seemed like a great idea last year before I was performing seriously and before I had a significant online presence, being that it is my middle name, and is somewhat iconic. Unfortunately, it has been made clear to me that with too many brands already sporting that name, it is simply impossible to find me online. Some may see it as sad that we can allow a Google algorithm to make these decisions for us, but to some extent I appreciate the challenge of being more creative with naming.

A new name has already been chosen and my plan is to begin rolling it out Wednesday, March 31st, hopefully completing the transition April 1st. No, this is not an elaborate April Fool’s joke.

Some of you will not like the new name, others will love it. The name was chosen during three days of careful brainstorming and deliberation and I am personally very confident in it at this point. Given time I think everyone who is already a fan will come to understand why I like it so much.